IVAN KULESHOV – THE KULESHOV EFFECT
EXHIBITION OKTOBER 2014
OPENING 03.10.2014 – 8PM
CLUB – BIEBRICHER STRASSE 14 – 12053 BERLIN
In cinematography: The phenomenon of the emergence of a new ‘third’ denotation created by the combination of two scenes on the film reel which are not carrying the same meaning if shown separately. The term was introduced in the year 1929 by the founder of the Russian cinematography school Lev Kuleshov.
Ivan Kuleshov was born in 1991 in Dedovsk, Russian Federation. A small town famous for it’s sportswear uniform factory, and a local kickboxing club, located 38 kilometres north-west from Moscow. Ivan lives and works as an illustrator in his family house in the suburbs of Dedovsk. He studied fashion illustration and design, worked as assistant on several contemporary art exhibitions including ‘the 5th Moscow Biennale of Contemporary Art’ at ‘Manege’ and ‘The Show of Four’ at the ‘ArtRu gallery’.
Works selected for the ‘KULESHOV EFFECT’ exhibition are collages from 2011 based on material taken out of magazines and advertising posters collected by the artist throughout his teenage years.
Considering magazines and advertising being an instrument of control and propaganda, Ivan Kuleshov uses collage-technique to break up the meaning of commercial imagery. By shattering the image to fragments, reapplying and juxtaposing them, he expresses his own reading of pop culture and advertising symbols.
Curation & Poster Design – Stef Morgner